Exigence: This is a poster for the Movie Interstellar, It is used to inform the audience about the plot of the movie, give away some exposition. Its intention is to make you want to come and see the movie.
Audience: The audience can be as broad as everyone, or anyone passing by a billboard or Movie Theater, but this particular poster might more appeal to sci-fi movie goers due to the Astronaut and Space back ground.
Constraints: The constraints are the size of the poster, budget of advertisement for the film and where the actual advertisement could be put. Another constraint could be seen as informing what the movie is about without giving away the entire movie.
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