Ethos: The credibility in the ad is the company Mitsubishi. They are a huge company and make a variety of electronics and pother products, including automobiles. The credibility comes from them being around for so long.
Pathos: The Pathos in this ad is that you will fell strong like a rhino when you are driving their product. They also are trying make you feel like it is a natural thing for us to be driving around something as big as a rhino.
Logos: The logos is very similar to pathos in this ad. It is that the SUV they are selling is a strong as a rhino.It doesn't make much sense but it is what the ad is trying to covey. There is not a lot of logic in today's advertisements.
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