Ethos: All this company needs to sell their product is a picture of the greatest basketball player to play the game wearing their shoes. Because he is looked up to by so many people he not only grabs the attention of basketball fanatics but to fans of all different types of sports. No words need to be said to market their product.
Pathos: The unsaid caption to the picture is if you want to be like the best you gotta dress like the best. Jordan clearly wouldn't wear any other brand and neither should you.
Logos: None.
No comments:
Post a Comment