Wednesday, January 28, 2015


Logos: The reason for this ad is to have people buy Red Bull.  They are trying to win you over with the "cool" factor of skydiving from space.

Ethos: The credibility of this ad is that the company is Red Bull.  They are banking off that most people know what Red Bull is.  They have a reputation of being an energy drink that "gives you wings", which is giving the people the idea of doing the impossible.

Pathos: The emotion in this ad is that Red Bull will let you go past your limits and keep reaching higher.  Red Bull will allow you to shoot for the stars and help you get to your goals.  Red Bull is planning on you to see this and think that if you drink it then you can do the extraordinary.

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