Ethos: This advertisement is for pedigree and it says in the description that when you buy their product that they donate to help find dogs homes. Pedigree is well-known so it makes you trust them and want to contribute.
Pathos: The picture of the dog, Otis automatically makes you feel sympathy for him and any other animals in a shelter that haven't found a home yet. It makes people feel guilty and want to either adopt or buy pedigree so they can help animals find homes.
Logos: In the bottom right hand corner it says in small print that in 2008 that they donated minimum of $250,000 up to $1 million. So there is information of the costs that they actually do donate and have this fact to prove it.
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