Blog 1

Everyone has seen that ridiculously corny advertisement where a middle-aged woman, perfectly capable of keeping things in her hands, drops all her groceries while removing them from the trunk of her car. The solution to that, according to some CEO out there in the business world, is to buy sturdy, and expensive, grocery bags. It is commercials like these that make me want to turn off the TV, change channel, and even think about how someone has the guts to put such a sour commercial on live television. What is more surprising, is how many of those commercials are out there. It makes me wonder if they actually do work? Of course, I can't see myself falling for an advertising scheme like that, but if you make it 15 seconds shorter, no last minute "CALL NOW" offers, and sell me the bag instead of the idea that some people are just plain clumsy, I might take a bag or two. I am attracted to simplicity. Black and white commercials that make me feel elegant and powerful, or sad and full of pity, like many donation campaigns do. I love minimalism. It's a style that is becoming increasingly popular. The idea of turning something big, into something small, without forgetting how big it is. One example, is how at the end of every Coca-Cola commercial, you see the white letters in front of a red background. It reminds you that Coca-Cola, a world-known company, makes something small, a soda bottle, but is more than just a soda. There is no need to have fake actors pretend to hate drinking Pepsi and all of a sudden solve their life problems when they meet a Coca-cola bottle. Simply put, I prefer advertisements that offer me what I need, instead of trying to fool me into thinking I am as dumb as their commercials portray people to be.