Audience: The audience is all people that drive. It even affects people that do not drive because they can still make sure their friends or family do not drink and drive.
Logos: The logos in this advertisement was the factual evidence that it provided. It was specific by using statistics to inform the audience of the problem.
Pathos: The pathos in this advertisement was displayed by the picture of the handicap spot in the parking lot. This made the audience feel sad and aware because they could imagine the tragedies that drinking and driving causes.
Ethos: The ethos in this advertisement was the simple words that when read make the audience realize the problem. The words make the audience stop and think, and they realize what it says is a problem that needs to be fixed.
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