Ethos: The credibility would be the name brand name GoPro. It is a very well known company that sells action cameras and the name attracts people. Also every advertisement photo or commercial is taken by their product so you are able to see the quality of their cameras.
Pathos: This advertisement realize heavily on pathos. At first you are overwhelmed with all the amazing things going on in these pictures but you can clearly see the brand name. They are trying to motivate people to be a HERO by using incredible pictures that people have taken with there product. You see people parasailing, surfing, snowboarding, kayaking, sitting above the clouds and scuba diving under water on a bike. They're able to capture all these amazing things on a GoPro which could amaze potential buyers to purchase their product.
Audience: The audience could be everyone, the advertisement does a good job showing that you can capturing almost any moment you want in good quality. Therefore the audience could be anyone that wants to buy a camera that can capture (record or take a picture) any moment of their life.
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