Exigency
The
main purpose of this advertisement is to get people to buy the new Volkswagen car
with parking assist. They have figured out that a lot of people have a hard
time parallel parking especially those with limited space, so they have brought
the solution by having a car that assists you as you park. They also bring some
humor in to the advertisement by having the hedgehog in between the fish who
can easily be harmed by the quills.
Audience
I believe
that this advertisement is directed to anyone that is able to drive and has a
hard time with parallel parking. The audience varies from a sixteen year old
who has trouble parking and has a parent willing to buy them a car to help them
out to an adult who is financially stable and is able to purchase this car
without any trouble.
Constraints
I think
that something that the company Volkswagen had to work around with was making
an advertisement with few words that would explain the whole idea of the car.
Also another constrain that they might have had would be making the
advertisement general enough so that it would not only specifically target one
age group but, making it general enough so it can cover at least three types of
audience, teenagers, young adults and adults. Another thing that the Volkswagen
Company probably had to consider was making their advertisement superior from the
other car brands who offer parking assist.
I really liked your analysis of this picture. I think the image is clever. In my opinion they should make it more clear that they are advertising for Volkswagen though because at first I was really confused at what the image was trying to convey.
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