Ethos: This advertisement is sponsored by Amnesty International and they are an organization that focuses on human rights with over 3 million members and supporters around the world. They conduct research and perform action to demand justice for those whose rights have been violated. This organization makes the ad very credible because of how well known and successful this organization has been on protecting human rights.
Pathos: Looking at this ad makes you feel very sad, and it gives you a desire to try to help. It makes you wonder what this innocent little boy has gone through, and how much terror he must feel. The black eye on his face shows that he is a victim and how painful it must be for a victim to go through abuse. This ad indicates that we must raise our voices if we experience any behavior like this. It persuades people to act for this cause.
Audience: The audience for this image is the victims that go through this torture everyday and don't have the courage to tell someone. This is an issue now everywhere in the world, and by using websites and the internet to inform people about these worldly affairs can make results more effective. Another target audience can be our younger generation so they can be more aware of these types of situations.
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