- This is a South Korean Advertisement which was lit along a sidewalk and features a young boy and a man threatening him. On the Corner of the AD it says "Child abuse, can you prevent it". Passersby will see their shadow on the sign, allowing them to symbolically intervene. The purpose of this AD is to empower bystanders when the act of child abuse is happening. The AD spreads awareness of child abuse.
*Audience:
- The AD uses an empty wall next to a side walk to attract people into wondering what it is for. It seems that the Advertisement is aiming to aware everyone. The Ad could be seem by people who are mothers, siblings, other family member's and even strangers. It is put in a location that allows everyone who passes by to see what heroic act you create. So in my opinion the audience seems to vary.
*Constraints:
- One of the Constraint is that your shadow does not truly reflect whether a person will take action or intervene when a child is being abused. Another would be that people do not really know the dramatization of abuse. It may not seem so important to them even if its a child. Also the location is uncertain.
That's a really good advertisement to promote standing up for those in need which in this instance is an abused child. It would defiantly get my attention, and is a great way to show how anyone can make a difference.
ReplyDeleteI think that this ad is a great way to make people aware of child abuse. Everyone has a choice in this world that can affect their lives or the lives of others, simply by taking the first step of getting involved.
ReplyDelete