Wednesday, January 21, 2015
Prompt 1
I think the best commercials and advertisements that I have seen are the ones that incorporate music or a catchy phrase. I like these kinds of advertisements the best because whenever I hear the song or phrase that was used, I automatically think of the object or company that was being advertised. I absolutely hate commercials that try too hard to be funny and actually end up to be corny and kind of stupid. The Geico commercials with the cave man are excellent examples of trying too hard to be funny. When I see a commercial that automatically looks corny I just mute the TV or change the channel. Usually I don't even watch commercials on TV and I try to ignore as much visual media as I can throughout my day.
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I like that you mentioned the use of music. Advertisements are all about getting the attention of the right person at the right time. Music helps you do just that. One great example is the Budweiser commercial from last year's Super Bowl. The song "Let Her Go" had just begun to gain popularity, and the commercial uses that to connect with the audience.
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