The audience that is being targeted are mainly young kids who would still be into toys guns, but it is not only for boys though. This ad also has a girl holding a much bigger and manlier gun than the boy showing that even girls can enjoy some entertainment from these nerf like guns.
The constraint on this ad is that it is meant for kids so you have to be careful what you put on. They were limited to keeping the guns look as fake as possible because they wouldn't be able to make as much money selling guns that looked real because not many parents would buy that for their ten year old. They were also limited to how many weapons they could put on this page so they would want their best ones to grab the audiences attention.
The exigence of this advertisement is to get little kids to see these guns and then go to their mother or father and nag and nag at them until finally one of them gives in and buys you the nerf like gun. They catch the kids attention by adding certain colors or by adding kids in the advertisement so then the kid wanting the gun can go "Look mommy the boy on the box is playing with it".
No comments:
Post a Comment