Ethos- The credibility would go to the company in the lower right hand corner of the picture, though it is very hard to read. This is one of many anti-smoking campaigns most of which are provided by credible sources such as medical foundations or organizations that specialize in smoking and its effects.
Logos-The logos for this ad would be that logically the facts have shown that smoking kills a great deal of people every year from a variety of diseases such as emphysema, and lung cancer to only name a couple. Also it shows how it not only hurts the person smoking but the people around them from their second hand smoke. Logically this would make sense when someone is smoking the second hand smoke drifts into the air and into the lungs of surrounding people.
Pathos-I think that the pathos on this ad is very apparent, when it says "Don't kill yourself and us too.". They are really trying to make the audience emotional in some way over this ad. It may make some people think "What if that was my child? Or someone I love?" or "Why do the innocent people have to pay the price of another person's unhealthy habit?". They're trying to convey that smoking does not only hurt smokes but innocent bystanders as well and that people who smoke should not only think of themselves but of all of the people around them that they could potentially be hurting as well.
Very interesting picture. I like how the cigarette is made up of many people and the comment "Don't kill yourself and us too" shows a strong message to quit smoking.
ReplyDeletestill useful years later lol, ty
ReplyDelete