1. Exigence- The purpose of this movie poster is to try and make people go buy the movie. They do not give much away to add mystery. This poster accurately conveys the start of a journey which is a key part of the movie. Another key part is the character development of Bilbo and him leaving his home begins this development.
2. Audience- The audience is anyone who likes adventure movies and fans of The Hobbit and Lord of the Rings.
3. Constrains- Constrains would be the amount of space they have to add pictures and writing, trying to draw in audiences that would watch other movies, and trying not to give too much of the plot away.
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