Logos: The reason or message they want you to obtain from the ad is to go to watch the movie. The use a great story line idea and it comes from a great well know director, so people would go and watch it.
Ethos: The ad is for the new movie American Sniper. It is a true story based upon Chris Kyle and many people were well aware of his reputation and incident before the movie came out. Also, the movie is directed by a very well known director and actor, Clint Eastwood. This gives the ad and movie much credibility and the idea to make the movie was a very big success.
Pathos: Emotions can be strong in this ad. The dark shadows of the soldier and the flag can represent a struggle and death. The stern look on his face can give you many emotions except for happy or content. The flag sends us a powerful message that we are American, and to take pride in that and that also gives us the feeling of belonging and togetherness.
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