Logos: The audience that is attracted to this add are people who have busy lives and are constantly fixing schedules and and fitting every and all daily activities into their lives. People who have constant Post- its or mental notes "need" the palm. This ad appeals to the logic and order. This person's hand is covered in notes and is surrounded by a busy city with a lot going on in addition to al tasks written on the hand. The Palm organizes all the reminders written on the hand in a small handheld device without all the chaos in the background. The only logical thing to do, according to this ad, in keeping everything organized is to purchase a Palm.
No comments:
Post a Comment