Ethos: The credibility of this advertisement comes from the brand called, Avia. Avia is a motor oil company that was established in 1927 by Swiss, petroleum importers. The Avia brand is represented by more than 2,900 petrol stations and over 80 member companies in 14 european companies. This shows a sure sign of quality, service, and credibility.
Pathos: In my opinion, I would say that this image is giving off a playful nature and emotion. It is comparing this huge horse to a little kitten playing with a ball of yarn giving off a comical feel, which in this case is trying to influence you to choose Avia oil to make your engine smoother for better horse power.
Logos: There is no real logical explanation behind this advertisement.
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