Ethos- James Patterson is a very well known crime writer. This is why he puts his name in big letters so everyone knows this is his book.
Pathos- When someone sees this cover there is a certain mystery involved. The reader does not know why there is a man running in a dark foreboding blue fog. This makes them feel curious and interested to find out more.
Logos- The statement on the bottom claiming that James Patterson is the world's bestselling thriller writer definitely makes people want to buy it. Just seeing that statement they can logically conclude that the book will be good.
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