Blog 1

Although I have had years of advertising thrown at me, it was hard for me to come up with examples of advertisements that attracted me. But by just sitting in the library staring at a blank page I was able to reminisce about one of my all time favorite commercials. Of course as a animal lover I adore the commercials advertising Budweiser with the elegant, powerful draft horses and the clever, loving dogs. All of these commercials share the same theme of being full of heart and they are really touching. One of the most memorable of these commercials was when a team of Budweiser Clydesdales traveled across the country to pay tribute to the ones affected by 9/11. And who can forget the story of when the ever persistent puppy was able to connect two people to each other and was essentially their matchmaker! During Superbowls all I can think of is when the Budweiser commercial would be on! Although I have never had the chance to buy Budweiser, I know I will solely because I am a fan of their horses in their ads and logos .
A great marketing tactic companies use is to play catchy slogans on the TV or radio. I can think of a lot right at the top of my head including tunes from Goldfish, Rotter Rooter, Red Robin, McDonalds, and maybe Maybelline. These slogans actually really annoy me. How is it possible for me to have never set foot in a Red Robin yet I automatically say "Yum" after hearing its name? Even though I can't memorize my social security number I can remember the number to call Rotter Rooter. It eats away at me the fact that I have been suckered into being imprinted by their marketing ways.
If a company wants to attract me and most other people, all they have to do is put something shiny in our faces. Just like the sparkling metal lure that attracts a fish to bite its hook. If a guy proposed to his girlfriend and he holds up a bright gleaming ring in front of her face where do you think he got it? Oh yes. He went to Jared!