The audience of this image is clearly to younger girls. Obviously this picture was not intended to be marketed towards younger boys (or boy in general for that matter) because the picture depicts two girls, one with blonde hair and the other with brown hair (showing that hair color is irrelevant). The two girls are the ones using the toys that are being marketed and they are both having a good time. Although the boyish color blue shows up in the ad but the main focus is the color pink. The logo in the top right corner is something that seems to appeal to not only younger girls who are coming into the age of wanting to look beautiful but also to parents who are seeking the same thing for their daughter.
The exigence is appeal to beauty. If girls have their parents buy them this toy they can be fashionable. Everyone knows that the girl who knows how to do the most hairstyles is the coolest one when you're in the ages of 6-16. It does appear to be more than just the hair that they're trying to sell, but also different types of make up that you can put on the manikin while at the same time collecting different accessories.
Lastly the constraints are rather bold. The first constraint is that they cannot market this to boy which cuts down their clientele. The next is that this appeals to a very specific age group but any girl young other than the two depicted in the image wouldn't really care while at the same time any girls really older would want a higher quality set up. And finally the biggest drawback is the price because it would be hard to imagine a lot of parents rushing to the store to buy their young daughter an outrageously priced piece of plastic.
I do agree that the audience is definitely centered towards young girls; however, I find that that is something wrong with the advertisement in itself. I believe that boys should have the right to be included in these types of ads because there are boys who want to be or feel beautiful. This goes along with the constraints because while only focusing on including girls in the ad, it might make young boys feel as if they can't feel cute and trendy or even like the color pink because it will hurt their "masculinity." Another constraint that I see is towards the girls who want to feel beautiful without having to alter their appearance with makeup or hair products. It's telling them that they have to do something to their natural selves in order to be seen as beautiful, and I strongly believe that's a huge issue that creates all kinds of insecurities in young girls who should not be feeling like they aren't worth enough at such a young age, or any age for that matter.
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