This image is a great example of how all three types of devices are used. It gives you facts, makes you feel emotions, and gives you reasons to trust them.
Logos: This image uses facts and statistics to show that their message makes sense. Why would anybody wish to have any kind of cancer? Well, its because if you have pancreatic cancer, you have the worst chances of making it through. The image does't tell you that bluntly. Instead it gives you numbers and percentages that let you understand that Kerry's wish is justified.
Pathos: The black and white image of Kerry, behind all the words and letters, is meant to add drama to the presentation of this message. The lack of color represents the lack of positive emotions. It relates the image to death as a dead corpse wouldn't have a white smile and soft pink cheeks. The image uses Kerry's facial expression to make you feel sorry for her.
Ethos: The logo at the bottom left corner and the URL presented in this image are the items used to convince the audience that this image is legit and trustful. The URL ends in ".org", which make it safer than a ".com" website. Then you take a look at the logo and ask, "What is the Pancreatic Cancer Action?". So the image explains it at the lower right corner, "... a registered charity in England and Wales...".
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