Blog 3

Ethos: The ethos in this ad is the soap having a well known name brand. It will attract the consumer if they have knowledge of this brand and if they trust the name brand as well.

Logos: The logos in this add would be a saying on the bottle saying that the soap kills 99% of all germs stated by a health professional. When reading that, a reader can trust that the soap will be almost 100% effective.

Pathos: This ad is largely relying on pathos. When people see this they are disgusted at the sight of a lady holding onto decapitated gross hands. The lady is on a bus and is seen as just a typical person that most people can relate to and put themselves in her position. By seeing this they will think twice about not using soap and possibly buy this soap to prevent having someone's germy hands on them all day.