Exigency: The purpose of this advertisement is to promote Carl's Jr's business and profits by making people want to go and buy their food. The ad is showing a very attractive women eat a six dollar burger in order to hopefully gain more attention, rather than just a standard boring commercial. Putting the woman in a bikini and having her eat it seductively and putting her on the beach almost compares eating a Carl's Jr burger to heaven.
Audience: The audience of this ad is mostly men, ages 16-30. Teenagers and young adult men will respond to this more than usual because of the woman shown eating it. This ad has almost no effect to have the population, women. This ad was mainly to get the guys' attention. The beach, the girl in the bikini, the huge burger she's eating, all things guys like.
Constraints: One constraint is the audience. This ad will not appeal to women nearly as much as it will to men. Also, Carl's Jr. must pick the right time to show it. Sunday cartoons or during a kids show is probably not going to be effective nor appropriate. It won't be very effective unless it is shown right before meals, such as lunch or dinner.
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