Blog 2

Exigence: The purpose of this advertisement is to encourage people to get in shape.  Nike is trying to say that by getting in shape you will feel better about yourself and that will make you have a better life.  Nike uses this advertisement because it makes people want to workout, and to workout you need athletic clothes, and Nike is hoping you will purchase it from them.

Audience: The audience will respond to this advertisement in a positive way.  The audience is mainly women.  When people see this they will want to workout, so they can improve their selves and their lives.  Nike purposely used women that are attractive and in shape, so women can look at them and want what they have.  Also, the two women in the advertisement are different races, so this makes it more relateable  to a larger span of people.

Constraints:  A constraint for this advertisement is some people do not care how they look or if they are in shape or not, so if they saw this, it would not profit Nike.