Blog 2

Exigence: The purpose of this ad is for Disney to draw in families to take a Disney vacation. Due to the fact that its not specific to any type of Disney vacation, this ad is covering all Disney parks as well as Disney Cruise Lines. This is effective because it isn't specific to just one Disney vacation spot. The reason for this add is to show just how much fun a Disney vacation is and how happy you will be if you take one. Also with the pixie dust shown in the add it can also make you infer that Disney is truly a magical place and your vacation will be magical.

Audience: The ad pertains to young children most likely from ages 5-10 and families with children of that age as well. Also this ad is for young boys due to the fact that there is only a boy shown and Goofy(a male character) is the only Disney character shown.

Constraints: Although Disney may be a fun vacation for all ages, in this particular ad it is only pertaining to kids of a younger age. People that don't have children from ages 20-80 most likely wont connect to this advertisement like a younger person would. Also this add is online so people without internet access wouldn't be able to see this ad.