Exigence: The purpose of this ad for Sisley is to make people want to buy their product by making their fashion seem irresistible. They use the dress as a symbol for cocaine and the girls look to be "addicted". They use the slogan, "fashion junkie" as a strategy to sell their product but using a very peculiar way to do so.
Audience: The audience for this ad would be directed towards younger adults who want to have good fashion, both men and women that have expensive taste. It obviously isn't directed towards children because they wouldn't understand the concept of this advertisement.
Constraints: I think that some people would be offended of this advertisement because it's advocating that doing drugs isn't a bad thing. But also, some people might be curious and want to see more about what Sisley is and check out what they're clothing and other products are. So if people are offended by this then they will lose sells on their products.
Good job of analyzing the ad in detail.
ReplyDeleteI agree with what you said about the fact that some people might be offended by what is advocated and I think that it was very risqué.
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