Advertising is geared towards peaking the interest of as many people as possible in order to get consumers interested in their products. In attempts to do this, displays of themed colors, pretty people, humor, and fitting music in order to appeal to ones emotions. For example, charities raising money for animals use dark colors, sad music, and mistreated animals to get people to donate to fix the heartbreaking problems displayed. On the opposing side, a Ford commercial will have a bunch of pretty, overly happy people getting into a clean red car thats playing upbeat motivating music. This advertising strategy makes consumers want to purchase the vehicle so they can feel the same amount of joy that the paid actors have.
This is where I personally have a problem with the way media is advertising. I don’t think anyone is ever that happy to get into a car. No normal person smiles for a minute straight because they are riding in a car. Media is so focused on feeding its audience what they think they want to see that they over exaggerate and try to sell the emotions with whatever pitch they are making. They do their job by grabbing my attention but stray me away from their product by making me feel like their lying to me. I am drawn into realistic media, but it also has to relate to me. I enjoy laughing, so humor definitely draws my attention. I tend to be simplistic, calm, quiet and like neutral and dark colors. This makes me tend to prefer visual media that isn’t blinding and overdone with sparkles and neon colors, and isn’t yelling “But wait, there’s more!". It may grab my attention, but I’m not interested in being blinded and screamed at. It makes me want to flip the page of the magazine, or turn the channel on the television as fast as possible.
Media that is appealing to me has to somehow relate to my direct mood or desires without blowing it out of proportion and exaggerating.
No comments:
Post a Comment