Blog 2

Exigence-  The purpose of this image is to inspire the younger generations to get out and get some daily exercise.  It is sometimes a very daunting task to go and work out.  This ad is essentially saying, " If this young kid can get up and go running, you can too".   Sometimes people are scared because they don't know what kind of results they will get, but you will never know unless you get out and try it.
Audience-  The Audience of this advertisement is primarily young teenagers and overweight people. It is geared toward younger people, however it could inspire a person of any age.  When younger people who are self conscious about their body see this young boy exercising, they may feel a sense of motivation.  It doesn't matter how fast of how far he is running, it just matters that he is giving an effort to try.  
Constraints- The constants in this ad would have to be whether the viewer cares about health at all.  If somebody has no regard for physical fitness they probably would find much motivation in this picture.  This ad is also of a younger boy, so people in their 20's and 30's may not see the inspiration a young teen may see.