Logos- The purpose of this Ad is to showcase Volkswagen's new park assist component. To show the precision they used a porcupine, surrounded by plastic bags of goldfish on each side. If there were to be any sort of error the little fish would have tragically died. They used a porcupine because it is the only animal with a needle like coat that could penetrate the bags.
Pathos- The emotion in this ad stems from the peril that the fish are in. If it wasn't for the park assist from Volkswagen, the porcupine could have brutally murdered the fish around it. Other than the fact they used a cute porcupine to catch the attention of an animal lover, there isn't much emotion in this advertisement.
Ethos- Volkswagen is a very well known car company. They have been around for a very long time and have produced reliable vehicles for many years. Their good reputation for being a luxury car is, in my mind, good enough for this ad to be credible.
No comments:
Post a Comment