Logos: There isn't really logos in this particular advertisement; however, a majority of people already know the alarming suicide rates for the LGBTQ+ community.
Pathos: Although the ad is simple, it provides a huge message with the use of the noose spelling out "homo." It can definitely cause someone to realize how hurtful and offensive a word like this actually is. When suicide is mentioned in an ad, it brings about serious and remorse feelings regardless of the kind of ad that is present.
Ethos: The Trevor Project is a widely known suicide prevention organization focused on the LGBTQ+ community, so they definitely are a credible source for this type of advertisement.
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