Exigence- The purpose of this advertisement is to obviously get people to eat Burger King. Burger King uses the sexual phrase "It'll blow your mind away" with an attractive girl with red lipstick about to "blow" the sandwich to get people's attention. The ad is implying that their products are sexy or comparable to sex.
Audience- This ad is most likely meant for young people between 16 and 30. This is the age group that most likely will buy Burger King, and they will most likely be attracted to the sexuality of the ad. Since the sandwich that is being advertised is only $6.25, this ad could also be geared toward anyone who is on a budget.
Constraints- The constraints of this ad would be space, price, and appropriateness. The advertisers had to fit all of the information they needed to catch the viewer's attention on the small ad. They also had to be sure to spend as little money as possible, since their product is only 6.25. The ad also has to be appropriate, while also trying to be "sexy".
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