Logos: The poster is telling facts about the dog, Wilma. It gives contact info and information about the shelter organization.
Ethos: The ad is run in association with a New York Shelter that people might know. They also are using a firefighter, which people usually trust with their lives.
Pathos: It uses an adorable picture to get you to smile, and it talks about the dog. It encourages to adopt an animal instead of buy because shelters are kind of notorious for having to euthanize animals because of space, so it makes you want to go and save some puppies.
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