Blog 3

Exigency:

                The purpose of this advertisement is to sell the new Panasonic nose trimmer. It recognizes that some people have embarrassing nose hair and have trouble removing it. In the poster it says, “Safety Cutting System”, showing that they know some people hurt themselves on accident trying to remove these hairs and they bring the solution to those bad moments with their new hair trimming machine. With this new machine they will be able to do this task with our hurting themselves like before.

Audience:

                The audience that Panasonic is trying to reach is everyday men that have problems with nose any type of embarrassing hair problems. They try to persuade them with their emotions by telling them that you can get rid of embarrassing with not hurting themselves anymore. Panasonic not only uses the pity effect but they also try to add some humor to this advertisement by having the “nose hairs” be cables and make it seem like the nose hairs a really long. Another thing that Panasonic uses to boost up their credibility in this advertisement is by putting someone that to most likely have this problem according to the eyes of our society. They did not draw a man who was physically attractive to have the nose hairs, they put someone who might have trouble with their appearance, because it is not credible that someone attractive will have these problems.

Constraints:

                I think that some possible constraints that Panasonic might have gone through was showing the function of the nose hair trimmer, while making it interesting to the public. Another constraint that they might have gone through would possibly be not using a lot of words to illustrate what they are trying to sell. It is not easy saying, “go buy a nose trimmer”, using only a picture. Panasonic also might have had trouble finding the ideal location to put this poster. They needed to find a place where there would be enough wires so that it looked like the hairs were coming out of the guy’s nose.