This advertisement is used to promote Colgate optic white toothpaste. The illustrators also managed to make their audiences attention go right to the “need" with the color scheme they used. Everything is red to make her teeth look whiter. This advertisement is most likely found in magazines that are focused on image and beauty. This is where it will be seen by their targeted audience. This image appeals to anyone who cares about their appearance or health. The age range for the targeted audience is probably anyone over the age of 13, and I believe it appeals to men and women equally. Men are attracted to the pretty girl with the white smile, and women want to be the pretty girl with the bright smile.
ETHOS
Ethos is what this ad is based on. It establishes the credibility by flaunting the brand, Colgate Optic White, and by having their Ambassador is the model on the advertisement. She also signed it almost as if to say, “I approve this message.”
LOGOS
This ad has a statistic, stating that using the product for a week makes your teeth get a full shade whiter. It makes it logical for anyone to want to use/buy.
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