Exigence- I believe that the purpose of ad is to try and convey what this product is meant to do which is to get rid of wrinkles around the eyes. Showing the woman who is supposed to be middle age with picture perfect skin in hopes of convincing others their skin will look the same way.
Audience- The audience for this ad are women I would say ages 35 and up. Appearance in today's society is very important. It's important to women to not have a single imperfection on her face not a single line or wrinkle. So this ad is directed toward them to try and convince them that this product will be rid of their wrinkles, even though aging is a natural occurrence women go to extreme lengths to try and reverse the hands of time.
Constraints- The constraints for this ad would be the size of the paper on which it is printed. Another would be where to print it. This wouldn't be printed in a teenage magazine because this does not apply to the younger generation. It would need to be printed in a magazine that older women read in order to be able to affect their target argument.
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