Exigence:This is a picture from 2012 of a Toyota Tundra pulling the last space shuttle on a trailer. It is used to inform people about the towing capacity and other ability's that the truck has to offer. the intention of this picture is to make you want to buy the truck.
Audience:The audience can be as broad as everyone. the target audience is any one who is looking to buy a truck or new car.this would appeal more to someone who pulls things with there car.
Constraints: some constraints would be the time frame that Toyota has market the fact that they did this because not many people care about the space shuttle program any more. also people who don't drive or who use public transportation.
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