This image really piques my interest just by the way they persuade women with makeup by making her eyelashes standout and by really convincing you that your eyelashes will look that perfect.
Exigence
The exigence in this image is to try to convince a woman that using makeup will make her look attractive, younger, or better. In the image they make her eyelashes look perfect to persuade women that there eyelashes will look exactly like they do in the image if they purchase the mascara. They also use an attractive woman to promote that mascara will make them look more appealing.
Audience
The audience is intended toward teenage girls and women in there 20s to 30s. It's meant to make women feel more attractive and to feel good about themselves. Its common for women to have self-esteem issues, and makeup tends to make women feel beautiful or even feel younger.
Constraints
The constraint in this image is not knowing if your eyelashes will come out as perfect as the woman in the image, or even if the mascara will work well with your eyelashes since everyone has different types of eyelashes.
I think the audience for this ad is for anyone wanting to look younger or keep up with the latest makeup not just 20 to 30 year olds.
ReplyDeleteCarla, I think you did a great job explaining the exigence. Very detailed and precise on the main focus of this ad. However, for next time I recommend you not to state the age group you think this ad may refer to. The reason why is because that is not a fact, and woman older than in their teen, 20s, and 30s wear makeup and desire to have long beautiful eyelashes like Adriana Lima. Other than that, great job!
ReplyDelete