Exigence - It is clear that the ad at hand is using satire to illustrate the new space that has been added to the vehicle. A kid usually takes his teddy bear anywhere with him, but now that his soccer mom bought a larger vehicle he is able to take any of his large teddy bears on the go. By making something humorous and blowing it out proportion, the viewers will be able to understand quickly. The ad is telling you that now you have all the space you ever needed for your vehicle.

Audience - This ad is for anyone who is looking for a larger car for any number of reasons. Some want to build a family, and maybe having a larger car might be the foundation of that. This is also for the skeptics who believe that Volkswagen only produce small cars, but the company says otherwise. Or even anyone who is just trying to make money using their car.

Constraints - The problem with this ad is that it is too direct. Immediately the audience reacts to it, and recognize whether the ad is for them or not. The ad is mainly directed to family's and parents, because they generally need a lot of space to fit all of the family's essentials into one car. A major constraint is the fact that a large percentage of the audience won't react to the ad because it does not pertain to them.