Exigence: This is an advertisement for a spring break event. There purpose is trying to get people to spend their money and go to this event. They recognized the need for people being able to enjoy their spring break and not waste it doing nothing. They are providing the solution of going to a huge party instead of sitting at home on the couch.
Audience: The audience is normally directed to younger people around the ages of eighteen to mid twenties. They are using many bright colors and a huge party to attract the college scene. They use a lot of different types of artists so people will hopefully go to watch their favorite artist.
Constraint: Some of the barriers to overcome is the ad space. They might not be able to fit all the details on this one page, so they have to decide all the important parts that people are interested in. The price would be important because they want to get a lot of people's attention but might not have enough money to put it everywhere they want. Another is where they will put this flyer to get the college crowd to notice it. Also they are not able to show drinking in this picture.
This ad makes me really want to go there. I think the ad uses it space very well to put a lot of the very important details on it. Such as, price, date, and location.
ReplyDeleteI like that you mentioned the fact that this ad would have the constraint of the places you could advertise this ad. You would definitely want to place this around a college like you mentioned. On the other hand you definitely would not want to place this ad at a middle school or some other area that would be inappropriate.
ReplyDeleteThis ad is beyond flashy, it makes me want to go there, makes me feel like ill have the time of my life if i go. Nice job of coming up with a lot of constraints, great job overall analyzing.
ReplyDelete